Your Makeup. Your Products. Your Personal Beauty Guide.

Have you ever purchased makeup because it looked beautiful in the store, only to get home and realize you weren't quite sure how to use it?

Maybe you struggle with finding the right foundation shade, blending your eyeshadow, shaping your eyebrows, or figuring out which products actually work together.

Or maybe you have a makeup bag full of products you barely use because nobody ever showed you what to do with them.

That's exactly why I created the DL Effect Makeup Mastery Membership.

I'm De Shawn LaFaye, a professional Hollywood makeup artist with over 20 years of experience. I've spent years helping women look beautiful, and now I want to help you understand how to create those looks for yourself.

Because beautiful makeup isn't just about what you buy. It's about knowing what to do with it.

Here's How Your Membership Works

Step 1: Tell Me About Your Makeup

Once you enroll, you'll be directed to your personal Makeup Mastery Assessment Questionnaire.

You'll tell me about your skin, the makeup products you currently use, the techniques you struggle with, and the looks you'd love to learn.

You can also share photos of yourself and makeup looks that inspire you.

This helps me understand exactly what you need before I create your personalized lessons.

Step 2: Receive Your Personal Video Consultation

I'll create a private video consultation specifically for you, based on the information you provide.

We'll cover your makeup routine, from skincare preparation and foundation application to eyebrows, eyeshadow, lips, and finishing techniques.

I'll explain what to use, how to use it, and why certain techniques work better for your individual features.

You can watch your video whenever you want, pause it, rewind it, and practice right along with me.

Step 3: Explore Your Personalized Beauty Pages

Along with your video, you'll receive access to your own digital Beauty Pages.

Think of this as your personal makeup reference guide.

Your Beauty Pages include written instructions, custom illustrations, product information, and professional tips selected specifically for you.

Forgot how to blend your eyeshadow? Go back to your lesson.

Need a reminder about foundation placement or eyebrow shaping? Your instructions are right there.

You don't have to remember everything at once. You can learn at your own pace.

And Here's Where Your Membership Gets Even Better.

Your Beauty Pages don't stop growing after your first consultation.

As a member, you'll have ongoing access to new beauty guidance, product recommendations, helpful videos, and updates.

You'll also have access to De Shawn's Picks, where I share beauty products and tools I personally recommend.

My goal is to help you make better decisions about your makeup, understand the products you already own, and feel more confident trying something new.

Whether you're getting ready for work, planning a vacation, attending a special event, or simply want to look your best every day, you'll have a personalized beauty resource you can return to whenever you need it.

Let's Talk About Your Investment

Your initial enrollment is $89.

This gets you started with your personalized makeup assessment, private video consultation, and custom digital Beauty Pages.

Your ongoing membership is just $39 per month, beginning one month after enrollment.

Your monthly membership provides continued access to your personalized beauty resources, new educational content, beauty tips, and product recommendations.

Your subscription renews automatically each month, and you can cancel future renewals at any time.

Ready to Finally Understand Your Makeup?

You don't need another drawer full of products you don't know how to use.

You need someone who can show you how to make the most of what you already have, help you understand what works for you, and give you the confidence to create beautiful makeup looks on your own.

That's what I'm here for.

Join the DL Effect Makeup Mastery Membership today and let's get started.

Look Good. Know How.™